Why Us – Tiny Fluff

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Drawing the fibers

Through ethical partnerships, we source nature’s finest plant materials like Aloe Vera, Orange Peel, Lotus Stem, Milk Protein, Bamboo, and Banana. The delicate fibers are gently hand-drawn, preserving their innate therapeutic benefits. This meticulous process avoids harsh chemical treatments, ensuring the fabrics retain their hypoallergenic, skin-nourishing properties.

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Making the fabrics

The extracted fibers are carefully woven using traditional handloom & modern techniques into sumptuous fabrics. Incredibly soft and lightweight, these natural textiles are up to 10 times more delicate than cotton. Hypoallergenic, antibacterial, and soothing to the skin, our fabrics provide the ultimate comfort for delicate bodies.

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Dyeing with care

We use only low-impact, Azo-free dyes derived from natural sources like pomegranate and beetroot. This organic dyeing process prevents toxic chemicals from compromising the healing properties of our precious fabrics. The vibrant, skin-safe hues bring playful designs to life without sacrificing health or sustainability.

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Hand embroidery

Our talented craftspeople elevate each design through intricate hand embroidery using time-honored techniques. This centuries-old art form lends a unique, handcrafted finish that parents and children adore. The delicate embroidery gives every Tiny Fluff piece a special heirloom quality.

Our Vision

Empowering new parents with soft, safe, and eco-friendly clothing options for their little ones.
Redefining the concept of luxury in children’s fashion through our meticulous craftsmanship and attention to detail.

Our Mission

Revolutionising the fashion industry by offering organic and sustainable clothing & accessories with a positive impact on the environment.
Infusing our garments with the healing properties of natural elements and plant-based fibres.

Sonia Arora (C.E.O. and Head of Design & Production)

Sonia has a background in Fine arts, Textile designing and Fashion Designing and is passionate about fashion. She ran a women’s formal wear export house in Chennai which has served the likes of diplomats and even the Queen of Denmark!
Winner of numerous international awards, Sonia’s love for nature and dedication to sustainability led her to work with weavers in a village near Chennai in 2018 to create different weaves using natural fibres such as Bamboo, Lotus, Khus Roots, Banana and even Hibiscus. She fell in love with the soft fabric and realised that these were perfect for infants with tender and sensitive skin, as the fabrics were not only soft but carried forward a lot of the elements’ natural healing properties.
Sonia’s dedication to sustainability is evident in her exclusive use of natural and Azo free dyes, sourcing of natural embellishments such as buttons and using pure cotton threads for all hand embroidery, making the products at Tiny Fluff-the label, 100% biodegradable.

Jayashree Narayanan (Co-Founder and Head of Finance & Operations)

Jayashree on the other hand is a first generation Entrepreneur, Educationist and Celebrity Event Planner. She has run an after school creative education centre for children for many years and brings a penchant to do better for our children to the table. With an understanding of parents’ mindsets and childrens’ needs, Jayashree is excited about Tiny Fluff-the label and all it can offer.
Jayashree’s love for serving the community explains her association with an NGO called NAAM. Jayashree handles the higher studies admission for children of destitute women of NAAM. She is passionate about education beyond the textbook and aims to inculcate creativity in the children she works with. This creativity is evident in her endeavor to bring Tiny Fluff-the label to life.

What makes us all of the above, you ask?

Hypo Allergenic

Highly Breathable

Super Soft

Luxurious

Safe For The Skin

Safe For Our Environment

Durable

Low Maintenance

Completely Biodegradable

Our fabric.

All our fabrics are made from nature’s finest elements – only the best for your little ones. We use entirely organic materials to create our fabrics. You may never have imagined these natural ingredients could be used to make fabric, but you can surely believe it now!
Introducing our collections made from Lotus stem, Rose petals, Aloe vera, Milk protein, Soybean, Sugarcane, Orange Peel, or Bamboo.
Yes, fabric can be made from all of the above-mentioned natural elements, even Milk.
You’ll be amazed at how soft and silk-like these fabrics are; they are ten times softer than cotton but still equally sturdy. They are breathable, comfortable, and durable.

We haven’t even told you the best part! The best thing about using these fibers to make your fabric is that they carry forward the natural properties of the plants they come from. Aloe vera soothes and heals our skin, Bamboo fabrics help control and regulate our body temperature, Lotus is the best cure and nourishment for our skin, and Rose adds natural softness and shine. To ensure our fabrics retain all their natural properties, we use only organic and Azo-free dyes.

Using natural ingredients also means that we are supporting the environment. The fashion industry is known to be one of the largest polluters. Hence, we have ensured that we are zero waste, eco-friendly, and biodegradable. We use no plastics in our entire processes. Whether it’s going the extra mile to hand embroider our products to avoid the synthetic threads used in machines or developing cornstarch packaging, we prioritize sustainability. We use ‘GOT’ certified natural dyes to ensure no chemicals seep in, and to promise 100% biodegradability, our embellishments are made with cotton and natural products as well.

Now that you know how amazing and unique our fabric is, let’s talk about the designs. Don’t we all love designer, high-fashion outfits? Then why deprive our little ones? At Tiny Fluff – the label, we not only ensure your child’s safety and comfort in our clothing but also that they look their absolute best! With chic silhouettes, detailed hand embroidery, quirky embellishments, and fantastic pairings, we’ll have your child looking gorgeous and dapper in no time!

Real emotions and stories of parents who chose our company's products

Step into a world where style meets sustainability, where every stitch tells a story of care and commitment. At Tiny Fluff, we are not just about dressing your little miracles; we’re about wrapping them in the purest embrace of nature while setting trends in tiny fashion.

Pure by Nature: Crafted exclusively from 100% all-natural fabrics, our garments ensure your baby’s delicate skin receives only the purest comfort.

Color with Care: Bid farewell to harmful chemicals. Our commitment to safety means using only Azo-free dyes and materials that meet the highest standards, guaranteeing your little one’s wardrobe is impeccably safe.

Fashion Forward, Baby Approved: Age is just a number in style. Our designs are innovative and trend-setting, ensuring your little fashionista or dapper dude steals the show in our latest creations.

Sustainability Starts Small: We care about tomorrow as much as today. Our dedication to sustainability shines through our 100% biodegradable materials and eco-conscious packaging, ensuring the earth our babies inherit is as beautiful as they are

TRUSTED BY PARENTS GLOBALLY

Testimonials from mom’s when moments that matter

When babies are born their skin is so tender and they deserve the softest, safest and most comfortable clothing. This is why I chose Tiny Fuff for my babies. Apart from the amazing natural fabrics, the designs and fit are great as well! They are easy to wash, maintain and come in many fashionable styles for girls and boys.

~ Nishani Manohar

#TinyFluffthelabel

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Clothes don't grow, Kids do.

We want to take one more step forward towards sustainability and protecting environment. Please join us in this endeavour and could resell your used baby clothes on the following Website.

Drawing the fibers

Making the fabrics

Dyeing with care

Hand embroidery

The Beauty of Bamboo

Temperature Regulation

Buttery-Soft Texture

Resilient Longevity

The Allure of Aloe Vera

Soothing Softness

Breathable Comfort

Nourishing Vitamins

The Magic of Milk Protein

Luxurious Softness

Moisture-Wicking

All-Climate Ideal

The Charm of Orange Peel

Satin-Like Sheen

Quick-Drying

Skin-Smoothing

The Essence of Lotus Stem

Cooling Refresh

Hypoallergenic Protection

Long-Lasting Durability

Real emotions and stories of parents who chose our company's products

TRUSTED BY PARENTS GLOBALLY

Testimonials from mom’s when moments that matter

#TinyFluffthelabel

Join our Eco-Chic tribe on Instagram

Clothes don't grow, Kids do.

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